Tools and Services
Strategy & Advisory Services
In our experience, most businesses reach out for one reason, when another is really what needs to be addressed to get them unstuck and moving forward.
There’s no point in driving awareness and leads that bring people to a place different than what’s promised by your marketing outreach. In a nutshell, we look at the entire business, inside and out, and advise accordingly in order to determine what works best, and where your friction comes from.
This is often an ongoing process; as your business evolves we continue to help your Brand evolve with it. That way we can continue to reach your ‘Best Customer’, and continue to grow.
Brand Communications & Creative
Today, with the growing impact of Large Language Model (LLM) AI, Artificial Intelligence Overview (AIO), and ‘zero-click’ search, maintaining a strong, credible holistic web presence via ongoing content is critical to visibility and engagement. Plus, it’s good Branding.
We are a Full-Service Creative Agency and can create whatever is needed - from developing complete brand identities and stylesheets to websites, print and digital advertising and physical collateral to blog posts, videos, and more.
Remember, the goal is always to craft and maintain a dynamic, authentic and persistent positive presence, so that you’re always in the mind of the people you want to reach.
Brand Consulting
Your Brand is the way people feel when they encounter any of your touchpoints. Often, how businesses and their leadership believe potential and current customers think of them is far different from the way they really see you.
That’s understandable: you work inside of your business while the people you want to reach are out there. And because your Brand is a true reflection of what you do, and how you do it both internally and externally, we take a look at everything that can affect that perception.
And then suggest ways to mitigate friction and focus on what you love to do, do best, and is most profitable. Because when your internal operations run smoothly, your external ‘Brand’ is inevitably strong.
Brand Writing
Expert Copywriting and related Brand Messaging designed to support and communicate your Brand’s unique voice, value and positioning. Brand Writing includes all types of brand-voiced creative including advertising, naming, tag line development, blog and social content, scripting and anything needed to connect with the people that are the best fit for what you offer.
In addition we offer persuasive C-suite level and B-to-B strategic communications designed to negotiate and/or take advantage of new opportunities.
The goal of Brandphilic™ is always to create communications that result in people liking, understanding and trusting you. That way, when what they need intersects with what you offer, you’re the first one they’ll call.
Photography, Video & Drone Services
Capturing and communicating you and your brand requires more than just a website and the occasional ad. Today, multi-platform content is necessary; Video is the most consumed type of media, and is incredibly important to both SEO and Artificial Intelligence Overview (AIO) visibility.
Perhaps most importantly, these visual communications give your audience the opportunity to get a real feel for you and what you do even before they ever meet you in person.
We use these tools to support your brand and tell your story.
Media Planning
There’s no point in having a great brand and not reaching the people who will appreciate you the most. We develop media strategies designed to reach the right audience for you.
This is typically not solicitous, but instead a vehicle for your content designed to reach the right people for what you offer And always in a manner that helps them like, understand and trust you, even before they meet you.
You can’t force someone to buy from you, but you can make someone feel comfortable partnering with you for their needs. And that’s how you build a stable, long-term relationship and a consistently growing business.
“The Best ads are not clicked — they’re Remembered. And so is the business they represent. That’s exponentially more valuable than any doctored metric, because you now occupy a place in the minds of the people you want to reach.”
— From: 'Advertising Is Over' via Medium: https://medium.com/@larrymannino
Rt. 48, Cutchogue, NY | Artwork © Larry Mannino