Whether You’ve Stopped Growing, Want to Grow More, Aren’t Sure of What To Do Next, Need Some Advice, or Just Feel Like It’s Time For a Change, I Can Help.

While every client and every situation is different, the following should give you a sense of what to expect:

I’ll help you get unstuck, find your direction, and chart your path forward. I might even help you rediscover why you got into this business in the first place (you know, ‘cause you liked it?). Or, if you’re looking to grow it and sell it, well, I’ve helped clients do that too.

I’ll work to unearth your actual brand - that thing that you do best and want to do more of - and then develop a credible voice for it that will resonate both outwardly with your customers AND inwardly with the people who make up your business.

There’s a good chance I’ll think of things you haven’t thought of and see things you can’t because you’ve been living inside of your business, and the people you need to reach are not in there with you.

I bring perspective. Clarity. Direction. I solve problems you know you have, and sometimes discover ones you’re not aware of - which might be the most important ones. And I’ll help solve them too.

During initial discovery I’ll identify both your overlooked weaknesses AND your often equally overlooked strengths, address what those findings reveal as they relate to your situation and goals, and suggest ways to communicate the new and improved version better. I’ll also advise on what needs to be done to make your business stronger, more focused and better-positioned for long-term growth.

And that advice is often not just a quick-fix of copywriting and tweaked brand creative. You can’t just put a shiny coat of paint over something that’s broken and expect it to work. Remember, your Brand — AKA the way people feel about you — is the direct result and reflection of the internal workings and culture of your business. Which means if there’s something wrong inside, you won’t look right on the outside, so we’ll address whatever that is, too.

One of the most important things we’ll do is identify and define your ‘Best Customer Profile’. What’s that? Well, that’s the person whose call you’re excited to pick up when you see it on your caller ID. More seriously, that’s the profile of the person who appreciates your approach, whose needs match what you do best and whose resources are a perfect fit for your offerings and pricing model. You may think you know who that is, but we’ll make sure of it, because that’s who we want to attract and appeal to.

Once the discovery phase is complete, the next step is to develop a credible voice, narrative and related creative that captures and communicates your newly (re)defined value to the world and, over time, help you maintain a persistent positive public presence. That’s the fun part. Then we’ll devise a media strategy designed to uniquely position you in the ‘marketplace’.

And at that point, the initial phase is pretty much complete; we’ve addressed your challenges, identified the people you want to reach, and developed new brand creative and a plan to reach them.

From there I typically partner with clients over the long term. Duties there can involve either actively creating and managing new brand communications, overseeing your own team, or I’ll work with you in a retainer-based advisory capacity to remain on-brand and to assess and take advantage of new opportunities. That way I can serve as a resource to solve problems, identify and take advantage of new opportunities as your business grows and evolves.

At the end of the day the goal is to get the right people for you to like, understand and trust you for who you really are, and what you really offer over the long term. Remember, those people are what we call your Best Customers; also known as the people whose call you want to pick up when you see the caller ID. Ideally, the business-customer relationship goes both ways; both sides benefit happily.

Because the number one rule is always: “People Do Business With People They Like.”

And that’s Brandphilic™.