Brand Consulting , Copy and Creative Designed to Get You Unstuck.
Liked. Understood. Trusted.
And Chosen By the People You Want To Work With.
Working with Larry Mannino was a pleasure and a learning experience for me. From the very beginning, Larry brought a level of clarity and confidence to the planning process that I didn’t know I needed.
His ability to pinpoint exactly the right messaging for any moment is uncanny. He has an almost sixth sense for strategy and communication.
Beyond his expertise, what truly sets Larry apart is that he's not just another corporate goon. He’s warm, generous, and genuinely puts his clients first. Larry doesn’t just offer insights, he offers partnership. I can’t recommend him highly enough.
-Henry Bingaman
Copywriter and Co-Founder of IndiePro
Brand Writer, Consultant and Multidisciplinary Creative. Avid Coffee Drinker.
Are You Stuck?
Has Your Business Slowed? Does something feel off?
Do you want to grow and gain more marketshare,
but you’re not sure how?
Do you have an idea for a new business, product or project but you’re not sure if it’s good?
Or what the next steps look like?
Do you have another challenge that’s not necessarily brand-related, and just need to talk it out and get some objective, experienced advice?
Has the competition caught up? Are they
eroding your customer base?
Have you fallen into the trap of competing solely
on price, and shrinking your profit margins,
just to make the sale?
Does you advertising, marketing and outreach
look and sound just like everyone else’s?
Most importantly, when people need what you offer, are they already thinking about you
and calling you first ?
No?
Then Let’s Talk.
I Will Get You Unstuck.
“Working with Larry was one of the smartest decisions we could have made. He took the time to truly understand our business, culture and offerings – and his work in helping us understand our own business better was invaluable. While we were successful before, he helped us focus and, time and again, came up with strategies, creative and advice that helped us massively raise our brand awareness, increase market share and revenues, take advantage of new opportunities and, ultimately, put us in a position to sell our company at a profit when the time was right. We partnered with Larry for nearly a decade, he’s a pleasure to work with and I cannot recommend him highly enough.”
Tools and Services
Strategy & Advisory Services
In our experience, most businesses reach out for one reason, when another is really what needs to be addressed to get them unstuck and moving forward.
There’s no point in driving awareness and leads that bring people to a place different than what’s promised by your marketing outreach. In a nutshell, we look at the entire business, inside and out, and advise accordingly in order to determine what works best, and where your friction comes from.
This is often an ongoing process; as your business evolves we continue to help your Brand evolve with it. That way we can continue to reach your ‘Best Customer’, and continue to grow.
Brand Communications & Creative
Today, with the growing impact of Large Language Model (LLM) AI, Artificial Intelligence Overview (AIO), and ‘zero-click’ search, maintaining a strong, credible holistic web presence via ongoing content is critical to visibility and engagement. Plus, it’s good Branding.
We are a Full-Service Creative Agency and can create whatever is needed - from developing complete brand identities and stylesheets to websites, print and digital advertising and physical collateral to blog posts, videos, and more.
Remember, the goal is always to craft and maintain a dynamic, authentic and persistent positive presence, so that you’re always in the mind of the people you want to reach.
Brand Consulting
Your Brand is the way people feel when they encounter any of your touchpoints. Often, how businesses and their leadership believe potential and current customers think of them is far different from the way they really see you.
That’s understandable: you work inside of your business while the people you want to reach are out there. And because your Brand is a true reflection of what you do, and how you do it both internally and externally, we take a look at everything that can affect that perception.
And then suggest ways to mitigate friction and focus on what you love to do, do best, and is most profitable. Because when your internal operations run smoothly, your external ‘Brand’ is inevitably strong.
Brand Writing
Expert Copywriting and related Brand Messaging designed to support and communicate your Brand’s unique voice, value and positioning. Brand Writing includes all types of brand-voiced creative including advertising, naming, tag line development, blog and social content, scripting and anything needed to connect with the people that are the best fit for what you offer.
In addition we offer persuasive C-suite level and B-to-B strategic communications designed to negotiate and/or take advantage of new opportunities.
The goal of Brandphilic™ is always to create communications that result in people liking, understanding and trusting you. That way, when what they need intersects with what you offer, you’re the first one they’ll call.
Photography, Video & Drone Services
Capturing and communicating you and your brand requires more than just a website and the occasional ad. Today, multi-platform content is necessary; Video is the most consumed type of media, and is incredibly important to both SEO and Artificial Intelligence Overview (AIO) visibility.
Perhaps most importantly, these visual communications give your audience the opportunity to get a real feel for you and what you do even before they ever meet you in person.
We use these tools to support your brand and tell your story.
Media Planning
There’s no point in having a great brand and not reaching the people who will appreciate you the most. We develop media strategies designed to reach the right audience for you.
This is typically not solicitous, but instead a vehicle for your content designed to reach the right people for what you offer And always in a manner that helps them like, understand and trust you, even before they meet you.
You can’t force someone to buy from you, but you can make someone feel comfortable partnering with you for their needs. And that’s how you build a stable, long-term relationship and a consistently growing business.
Working with Lawrence is like plugging into an idea machine with a human soul. He doesn’t just write — he dives into the heart of the problem, thinks deeper, and delivers clarity wrapped in razor-sharp insight.
His commitment to solving—not just scripting—is rare. And the best part? He’s a joy to work with. Generous, curious, and deeply invested. I’d collaborate with him again in a heartbeat.
—Marc Posch, Principal
Marc Posch Design, Los Angeles
FAQ’s
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Absolutely! I love writing copy and working on brand-voiced creative from naming and taglines to product descriptions, advertising, scripting and all kinds of content.
I also provide more private and persuasive C-suite level and B-to-B strategic communications designed to negotiate and/or take advantage of new opportunities. Just let me know what you have in mind and let’s discuss. -
While I’m the primary contact on all projects, I recognize what I do best - and when to bring in other professionals who are the best at what they do.
Once I fully understand the nature and scope of your project and situation, I can then determine whether additional resources will be needed to execute most effectively.
When that happens, I work with a small group of trusted specialists - designers, developers, fellow strategists -as needed to execute specific elements of your project and deliver the best possible solutions.
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Yes. Media Planning is an essential part of making sure the ‘new and improved’ version of you is connecting with the people we’ve identified as your ‘Best Customer’, so figuring out how to reach that particular profile is critical.
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Of course. I’m always happy to work with your team to help you move forward and keep you on-brand and on-track.
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Yes. I’ve worked with a number of businesses and individuals in an advisory-only capacity, both by-project and on retainer. Just reach out and let’s discuss.
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We are still under the umbrella of LGM creative, LLC; same company, just evolved to better focus on our strengths and experience.
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Absolutely. Strategy and discretion go hand-in-hand. Essentially, when you work with me, there is an implicit, de facto, NDA in place right from the start. I’m here to help you succeed in a competitive market. Whatever makes you, or you legal team, comfortable is fine with me.
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Any time I hear “We Could Use Some Help With…” tells me it’s a good time to talk. It might not even be the thing you thought you needed help with in the first place, and that’s okay.
Start with a free 30-Minute Consultation. I offer a full range of services, and we’ll figure it out. Remember: I’m Here To Help.